Launches, built and run for you. I get paid on what they make.
A live challenge to the audience you already have. You show up and teach. I build the offer, the emails, the pages, the community, and the entire sell.
The audience is built. It just hasn't been sold to properly.
You've spent years on this. Followers who know your name. An email list that grew while you weren't looking. People who'd buy from you tomorrow if you gave them something worth buying.
Most months it gets a newsletter and a link. Not because you're doing it wrong — because selling properly is a whole build, and you have twenty other things pulling at you. Re-engage that list, give them something genuinely valuable to dive into, and sell at the end of it: that's the most fixable problem in your business.
Your list is the asset you use least
You own it. No algorithm decides who sees it. And it's been getting a newsletter and nothing else.
The offer exists — it just doesn't sell itself
A link in a caption isn't a sales process. It's a hope.
You've launched before and it was chaos
It sort of worked. You built it in real time, it ate a month, and you swore you'd do it properly next time.
Content grows the top, nothing catches the bottom
Followers up. Revenue flat — or good one month and dead the next. Nothing carries someone from "I like this person" to "I bought."
Your audience has never been cheaper to reach, or harder to sell.
AI made content free. Everyone publishes endlessly now and your audience is drowning in it. A post is worth less than it was two years ago, and it'll be worth less again next year.
What went up in value is the opposite: something with a date on it, a group of people going through it together, and a real person showing up live who knows your name when you ask a question.
You can't automate real connection.
It's also why the huge-launch playbook stopped paying. Fifty thousand cold registrants, a webinar nobody finishes, ad spend that eats the margin before cart close. That math worked when attention was cheap to buy. It isn't anymore.
What works now is smaller and warmer. A few hundred people who already know you, live for a handful of days, talking to each other in a community while you answer questions out loud. The conversion is a different universe — the trust is already there, and the group makes it personal.
A cold webinar has forty minutes to earn the sale. A challenge has days.
A cold webinar funnel gives you forty minutes with someone who met you in an ad to build enough trust to move money. A challenge gives you days — and by the time you make an offer, they've already gotten a result from you, seen other people get one, and asked you questions in public. Buying stops being a leap.
To be clear: a live class to an audience that already knows you is a different animal — it's how I sell this. What doesn't work is a cold room bought with ad spend.
Trust compounds across days instead of resetting with every post.
Proof comes from the group. Someone like them says it worked, in public.
Timing is built in. Cart opens live, closes on a date, and everyone in the community sees it happen.
Every day gives them something they'd have paid for.
Length is set by your offer — not by a formula.
The cart opens while we're still live, so the last sessions run with people buying in the room.
The deadline
Cart closes three to four days after the final session — never on it. The days after the room goes quiet are where the undecided decide, and the deadline is what makes them.
You teach. I do the other ninety percent.
We pick the topic that sells
Working backward from the offer you already have. Most creators pick a challenge topic they find interesting, then bolt a pitch onto the end of it. We build it so buying is the obvious next step, not a swerve.
I build the whole machine
Emails, SMS, landing pages, the community, the content runway, the VIP and upsell offers. Six weeks, kickoff to cart close.
You show up live
A few hours across a few days. You do the thing you're already good at. I run everything around it and hand you the numbers after.
Everything except the teaching.
The topic that sells
The call that determines everything downstream. Built backward from your existing offer so the sale is a conclusion, not a pivot.
Challenge architecture — 3, 5, or 7 days
Length set by your offer and your audience. Day-by-day so momentum builds toward cart open instead of leaking out of it.
The full email sequence
Pre-launch, registration, daily sends, cart open, cart close. Written in your voice. This is where most of the revenue comes from and where most creators do the least.
SMS track — optional
If you already run SMS, I'll use it for confirmations, daily reminders, and cart-close urgency — the best protection there is for show-up rate. If you don't, we can build it out or skip it.
Landing pages
Registration, thank-you, sales page. Written, built, and tested. Not a template with your logo dropped in.
Content runway to your followers
Every post between now and cart open pointing at one thing instead of nothing.
The community
Usually a new one, built for the challenge — Discord, a Facebook group, Slack, whatever fits — and everyone gets funneled into it. I've built a lot of these. It's where energy compounds, where the undecided convert, and it's the piece most launches skip.
VIP tier and in-funnel upsells
A paid VIP upgrade during the challenge, order bumps, and the offer after the offer. Same audience, same work, meaningfully more revenue.
Post-launch debrief
What converted, what didn't, what the next one looks like. Launches compound if you run more than one.
Three things have to be true.
An email list of 2,500+ engaged subscribers
The number that matters isn't your follower count — it's your list. The distribution is already paid for. That's what makes this work without ad spend.
Something to sell, priced at $500 or above
A course, coaching, a cohort, a service, a community. I'm not inventing your offer. I'm building the machine that sells it.
You'll show up live
A few hours across a few days. That's the entire ask on your side.
Small list but a high-ticket offer? A $5K+ price changes the math and follower count stops mattering. Worth a conversation.
Every part of this, I've already run.
I'm not going to tell you I invented a framework. I ran marketing for Lewis Howes and School of Greatness, and built challenges into that audience.
Launches don't fail at assembly. They fail at the components: the wrong offer architecture, an email sequence that doesn't sell, a community nobody shows up to, no story holding it together. I've spent a decade running those pieces individually — and I've run all of them together at scale.
That's why launches go sideways when they're split across four freelancers who each own one piece and none of them own the outcome.
This offer is new. The parts aren't — that's why the first three are at a founding rate. I'm not a launch guru. I don't sell a course on this and I'm not building a personal brand around launches. I run them, for a small number of people. You don't have to take my word for any of it. I'm paid on what it makes.
I get paid when you do.
The structure is deliberate. I'm not asking you to believe a promise. I'm taking the same bet you are.
Questions.
What if my list is cold?▼
Then we warm it before we launch. That's what the content runway and pre-launch sequence are for. A list that hasn't heard from you in a year isn't dead — it's dormant, and reactivating it is a known process. What I can't fix is a list that was bought or never opted in.
How much can I actually expect to make?▼
Rough math on a warm, under-used list: about 10% register, 3–5% of those buy. A 5,000-person list at a $1,500 offer lands somewhere in the $20–35K range. I'll give you a real number for your specific situation on the call, and I'll tell you if it's not worth running.
Why is there a build fee at all?▼
Two reasons. The first is practical: most of the work happens before a single dollar comes in — six weeks of offer architecture, emails, pages, and community setup, all of it built before we know what the launch makes.
The second is that I've done this with someone who wasn't fully in, and it was like pulling teeth. I'm betting a lot on this working for you, and the whole thing needs you to show up. A small amount up front means we're both in it — and it's deliberately small enough that the 15% is still where I actually get paid.
What counts as “revenue”?▼
Gross collected, minus refunds. That’s it. Not net of your ad spend, your team, your platform fees, or anything else that happens on your side of the ledger. I’ll put the definition in writing before we start so there’s nothing to argue about after cart close.
My offer is a subscription. How does the 15% work?▼
On recurring offers I take a share of the first 3–6 months rather than just the opening cart, and we agree the window before kickoff. A launch into a subscription is worth far more than the first payment, and first-cart-only would mean I build the machine and you keep all the compounding.
The window scales with your monthly price — a higher-priced subscription usually sits at the short end. Tell me on the call and we’ll set it there.
Who decides the price and the positioning?▼
I do, and it’s a condition of the deal, in writing. I’m paid on what the launch makes, so I can’t carry that outcome on an offer I don’t control. I’ve done it the other way — took revenue accountability on a product I’d already flagged as weak — and it doesn’t work for either side.
If you’d rather keep final say on the offer, that’s completely reasonable, it just isn’t this deal.
What if my offer is under $500?▼
Then this isn’t the right fit yet, and I’ll tell you on the call rather than after. Below that price the math doesn’t clear for either of us — the work is the same and the return isn’t there. What usually solves it isn’t a bigger list, it’s a better-priced offer, and that’s a conversation worth having on its own.
What if the launch flops?▼
You’ve paid $2,000 and I’ve done six weeks of work for it. If there’s no revenue, there’s no 15%, which means I’ve taken the bigger loss. That’s the point of the structure — I’m not asking you to believe a promise, I’m taking the same bet.
What I’ll also do is tell you before we start if I don’t think it’ll work. I’d rather lose the deal than run a launch I can already see failing.
When do I actually pay you?▼
$1,000 at kickoff, $1,000 at cart open, and 15% of gross 30 days after cart close — after refunds have settled, so we’re both looking at a real number.
Do I have to be on camera the whole time?▼
You're live for the sessions — that's the point, and it's what makes the room work. Outside of that, nothing. No writing, no editing, no scheduling, no tech.
What if I've never run a challenge?▼
Most of my clients haven't. That's the reason to bring someone in who has, rather than learning it live on your own audience.
Do I need to run ads?▼
No. The first launch should prove out on the audience you already own. If it works and you want to scale it, we add paid on the second one — with real numbers behind the decision instead of a guess.
What happens after the launch?▼
You get the debrief, the numbers, and every asset built. If you want to run it again, the second one is dramatically cheaper to produce because the machine already exists.
Start with a launch call.
Send me your list size, your audience, and what you sell. I'll come back with a straight read: what a challenge would realistically produce for you, what the topic should be, and whether it's worth running at all. If it isn't, I'll say so. You keep the plan either way.